Bar and Tavern Industry
For bar and restaurant owners, the focus should be on creating great experiences for their guests—not struggling with outdated websites, missing information, or inconsistent online visibility. But that’s exactly where this neighborhood favorite found itself. With a loyal customer base and a growing list of events and offerings, their digital presence simply wasn’t keeping up.
That’s when they reached out to ABCo Advisors. Their website needed a full refresh, their Google Business Profile required accurate updates, and their social media presence needed structure. They had big goals for promoting their party rental space and upcoming events, but first, the digital foundation had to be rebuilt so their online presence could finally match the vibrant experience happening inside their doors.
What the Client Needed
The client’s digital presence wasn’t supporting their in‑person reputation or business goals. Their needs included:
A modern, updated website
Their existing site hadn’t been refreshed in years and no longer reflected the atmosphere, offerings, or professionalism of the business.More than a single landing page
With only one page, they couldn’t effectively showcase their menu, events, specials, or rental space—limiting customer engagement and missed revenue opportunities.SEO optimization to increase local visibility
The site wasn’t optimized for search engines, making it difficult for nearby customers to discover them when searching for bars, restaurants, or event spaces in the area.Accurate and complete Google Business Profile information
Key details like hours, photos, and descriptions were outdated or missing, which hurt credibility and reduced the likelihood of appearing in local search results.A consistent and manageable social media presence
They struggled to post regularly across platforms and without a system in place, their online presence didn’t match the vibrant experience they offered in person.A simplified way to create and publish content
Managing multiple platforms individually was overwhelming. They needed a centralized tool to streamline posting and reduce the time spent on marketing tasks.
How ABCo Helped
ABCo Advisors built a cohesive, easy‑to‑manage digital foundation that aligned with the client’s brand and business goals.
Website Redesign and Expansion
We transformed their single landing page into a multi‑page, SEO‑optimized website, including:
A dedicated party rental space page
An upcoming events page (everyone needs to know about a local Meat Raffle!)
Clear navigation for specials and contact information
The new site is fast, mobile‑friendly, and optimized for local search visibility.
Social Media Posting System and Weekly Support
To help the client maintain a consistent online presence, we implemented a centralized social media posting tool that allows:
Creating posts in one place
Publishing to multiple connected platforms simultaneously
Weekly image and content posting support from ABCo
Ongoing monitoring of engagement and performance through the tool
This system replaced the client’s previous lack of structure and made social media manageable and effective.
Google Business Profile Optimization
We corrected and enhanced their Google Business Profile to ensure accurate information, improved visibility, and alignment with their updated website and branding.
Final Results
With a refreshed digital presence and streamlined tools, the bar and restaurant now:
Attract more local customers through improved SEO
Promote events and rental spaces more effectively
Maintain a consistent, engaging social media presence
Benefit from weekly content support and performance insights
Provide accurate, up‑to‑date information across platforms
Enjoy a website that finally reflects the true personality and offerings of their business
Their online presence now matches the welcoming, lively experience customers enjoy in person, helping them grow their community and increase foot traffic from surrounding neighborhoods.